It's possible that the current retail success may be traced back to the epidemic's recent happenings. From an average of 2 billion monthly visitors in 2019 to 2.3 billion in 2020 and a record-breaking 2.8 billion in February 2021, Amazon.com achieved tremendous growth.
Despite the incredible opportunities the digital age presents, the retail industry is fully aware of the difficulties and restrictions it must overcome. While there is ample opportunity for growth, sellers are hampered by factors including consumers' changing shopping patterns, the increasing demands on shipping companies, consumers' wariness of online purchases, and a general lack of computer literacy. Retailers have been forced to rethink their strategies in light of the pandemic and have responded by boosting their use of IoT solutions.